8 | MARINA SUPPLIER DIRECTORY 26/27 The Global Standard for Marinas Take your marina to the next level. The Gold Anchor Program was developed by the marina industry to raise standards and deliver customer centric service. It helps marinas position and differentiate themselves and gives consumers a trusted way to evaluate and select a marina that suits their needs. Marinas can self-assess against the core program criteria or be independently assessed by an expert assessor team. Participating marinas report significant value from an audit every three years by a highly experienced marina professional, who reviews systems, infrastructure and customer service and contributes fresh ideas for improvement. Benefits of being a Gold Anchor Marina • Prestige — accreditation and Gold Anchor branding is an excellent marketing tool for your marina • Reinforce your price points and position against competitors in a crowded market • Brand recognition gives customers additional confidence in your marina • A business ‘health check’ from expert assessment — thorough criteria including berth holder questionnaire and mystery shopper feedback • Benchmark your marina against others locally, nationally and internationally • Listing on the Gold Anchor website directory and location map — www.globalgoldanchor.com • Media release to specialist press following your accreditation • Articles in TYHA, MIA and MRA magazines • Helps customers differentiate your marina from competing marinas • A tangible measure, reward and recognition for marina staff and investors Gold Anchor accreditation sets your marina apart. Globally recognised, independently assessed, commercially valuable. Contact Chris Stone, MIA Operations Managern manager@marinas.net.au | marinas.net.au
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