Atlas Market Insights

What is the difference in styling a home for sale and furnishing a home to live in? Styling a home for sale requires a completely different approach from furnishing a home to live in. When styling a home to live in, we take a brief from the owner and find out what they enjoy doing in the house and how we can design to make their space more conducive to their hobbies. We need to identify practical uses of the space before we even think of furniture. Contrastingly, the goal of styling for sale is to appeal to the widest range of buyers. This means decorating the property in the way that most people will want to live in it. Property styling can also help to compose perfect photography and emphasise the space in the home. There’s also the question of how the agent will take potential purchasers through the property, and how the furniture is conducive to this flow. Also, it’s about how many potential buyers will come through. If there are expected to be over 6 groups of buyers inspecting the property at a time, then it is likely that there will need to be less furniture in the property so that it doesn’t feel cramped. Styling your home professionally can help your property campaign stand out in the market against other listings. Charlotte Dub , National Commercial Manager for Coco Republic , says that for almost all properties, styling reduces time on market and improves profitability. We sat down with Dub to gain her insights on property styling and its impact on sales. What is the difference in styling a home for sale and furnishing a home to live in? Why should sellers get their properties styled? Most people do not have an interior designed home, because it can be difficult to actually live in. That’s where a property stylist can step in and curate spaces in the home to give it a better chance of selling. By having a property styled, you can be assured that you have put your best foot forward and are enabling purchasers to see your property presented at its absolute maximum. From anecdotal evidence, I often experience that styled homes sell more quickly and more profitably. In fact, recently some of our styled homes in the Eastern Suburbs of Sydney sold in just 6 days. Another important reason to get your property styled is that almost all Australian homeowners highly value interior design. I would go as far as saying that interior design is at the forefront of Australian home living. We have bestselling publications and prime time television shows all based around the importance of home styling and the impact that it can make. Having a beautifully decorated home is clearly a goal of Australian homeowners, so it’s important to appeal to this. How property styling will elevate your home 29