Atlas Market Insights

What target market do you style the property for? Although we try to appeal to the widest range of buyers as possible our target market completely depends on the property. The target market is generally dictated by the location and demographic, however, we take the agents advice with regards to the expected purchaser profile as they are experts in their area. We also dedicate our stylists to specialise in particular areas and suburbs throughout Sydney to ensure that we understand typical purchaser profiles in different markets. When you style a property, where do sellers live? This answer depends on the seller’s personal situation. It is, of course, most ideal when the vendor has already found another property and has moved their furniture into the new property so we have an empty property to work with. However, this is not always possible as many people can’t buy a new home without selling their current one. In this situation we work around the vendors existing furniture and practical requirements, integrating Coco Republic rental furniture in to a suitable styling scheme to compliment their existing pieces. What design trends are you seeing in homes this year? Of course, people are opting for more home offices due to increased working from home. We are also seeing warm tones being brought into interior colour palettes. Grey schemes are still popular, however, people are balancing a cool palette with accents of warmer tones. Colour is also back which as a design firm is always good to see. Seamless indoor to outdoor living is a continuous trend but has been brought to a peak as people are entertaining at home far more instead of going out. What can homeowners do before they get their home styled? After our initial consultation at Coco Republic we provide a full review specific to the property. However, overall, our main piece of advice is to declutter and neutralise the property. Purchasers won’t buy a house that they can’t see. Lots of belongings and clutter distract a potential purchaser and often can put them off even viewing the home. Personal belongings also make it difficult for potential buyers to attach themselves to the property, if they can clearly see who does live their it can make it difficult for them to imagine themselves living there. Another tip is to give the home a fresh coat of paint, marked walls and chipped trim can make a property appear tired and in poor conditions. Painting is a simple and affordable to refresh your property. Curb appeal is also incredibly important, we always advise our vendors to clean the gutters, tidy the driveway and freshen up the exterior of the property where possible. This is the potential purchasers first impression of the property and incredibly important. 30