Selling with Define
Principal Ross Cattle is driven to build teams of great people and guide them to be successful. His vision of success is to take his teams on a journey to both personal and work success, to have a collective drive to deliver great outcomes and not be about the transaction alone, a real desire to service our clients and customers. Define Property Agents has been achieving its collective success for nearly 20 years locally on the Sunshine Coast. Define Property’s firm commitment to professionalism and attention to detail with uncompromised strategic marketing, genuine client service has made Define Property one of the largest real estate agencies on the Sunshine Coast and is still lead by founder and principal Ross Cattle. Our key focus: Residential Sales Residential Property Management Holiday Rentals (Define Holidays) Project Marketing Commercial Sales and Leasing Finance and insurance Define Property Agents continually strive to streamline systems and processes using technology to maximise results without compromising on their core value of excellent customer service. The agency has been built on the foundation of integrity, trust, hard work and determination. By employing the best and brightest in the industry and providing them with the resources, training and professional development we ensure the priority of exceptional service is upheld. Welcome to Define Property Agents. Ross Cattle Principal/Auctioneer 0410 625 758 ross@defineproperty.com.au
How we Perform Against the Market. Mooloolaba | Alexandra Headland Define Property The Market Average days on market 34 51 Average property page views 4,317 3,660 Average enquiries 43 35 Average sold price $,1,480,185 $1,047,901
Where Do Buyers Come From? Our strategic marketing campaigns are designed to maximise the number of buyers we introduce to your property, our priority and focus is to expose your property to as many potential buyers as possible and experience tells us that the best buyer is the one who will value your property the most and will come from a comprehensive marketing campaign. The best buyer for your property may come from the internet, social media, print media or signboards however with the right approach a targeted campaign will maximise the buyer pool to ensure we find that “best buyer”. OFF THE MARKET SALES When you are selling off the market, you’re mainly dealing with a data base of buyers that the agency has, it’s a very small piece of the pie. YOU ARE LOSING 90% OF THE BUYERS Window Display Street Marketing Internet 62% Database 12% Social Media 9% Print 8% 4% 3% 2% Signboards
• Professional photography including drone photos • Floor plan including dimensions • PREMIERE listing on property website www.realestate.com.au - Appears at the very top of the search ting captures up to 20 times more views than a standard ad and is the largest of all listings creating more buyer enquiries • • Gold Listing on www.domain.com.au (twice the views of a standard listing, vital for interstate enquiry) • Realestate.com.au Remarketing Audience Maximiser targeting the most relevant audience whenever they are online • • • Colour brochures of your property direct mailed and/or delivered to the local area • Electronic marketing to our database and buyer matching to over 25,000 clients • Contract preparation - this also includes preparation of all special conditions by one of our local, highly experienced solicitors • Title Search - required by law to verify ownership of your property • Full disclosure statement required by law for contract preparation {if applicable} Essential Marketing. Print & Social. • My Weekly Preview - Full Page • My Weekly Preview - Half Page • My Weekly Preview - Quarter Page • Tailored social media packages available to suit your budget. Payment plans are available to approved applicants, contact your Sales Agent for further details. • Professional photography including drone shots • PREMIERE listing on property website www.realestate.com.au - Appears at the top of the search results so that buyers see your property first. A premiere listing captures up to 20 times more views than a standard ad and is the largest of all listings creating more buyer enquiries • Remarketing targeting the most relevant audience whenever they are online. • Listing on our high profile website - www.defineproperty.com.au • My weekly preview tailored print campaigns, full, half & quarter page ads • Gold listing on www.domain.com.au (twice the views of a standard listing, vital for interstate enquiry) • A large high profile professional aluminum signboard • A full colour brochure in our high profile electronic window display • Colour brochures of your property direct mailed and/or delivered to the local area • Electronic marketing to our database and buyer matching over 59,000 clients • Targeted social media campaign • Contract preparation - this also includes preparation of all special conditions by one of our local, highly experienced solicitors • Title search - required by law to verify ownership of your property • Full disclosure statement required by law for contract preparation {if applicable} • Payment plans are available, contact your sales agent for further details
Auction Calendar. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY Preparation photos and floorplan. Brochures ordered. Advertisement text complete. Order Signboard Street Marketing Launch Day Advise buyers of property coming up. Database marketing. Open Home WEEK 1 E-marketing launch. Property emailed to buyers/called. Twilight open home. Social Media Buyer call backs, feedback. Print Advertising. Open home preparation. Open home. WEEK 3 Buyer call backs, feedback. Weekly report, meeting/ feedback. Twilight open home. Buyer call backs, feedback. Print Advertising. Open home preparation. Open home WEEK 2 Buyer call backs, feedback. Weekly report, meeting/ feedback. Twilight open home. Buyer call backs, feedback. Print Advertisting. Open home preparation. Open home. WEEK 4 Buyer call backs, feedback. Weekly report, meeting/ feedback. Twilight open home. Buyer call backs, feedback. Reserve set meeting. Print Advertising. Open home preparation. Open home. Auction.
OPEN HOMES & INSPECTIONS. FOLLOW UP. PRICE FEEDBACK. OFFERS. Open homes are held twice weekly and if a buyer wishes to inspect out of inspection times we will always confirm with you first. Saturdays are always the busiest day with buyers and we will endeavour to arrive 5-15 minutes early to capture early arrivals and stay for 15 minutes after the end of the open home giving everyone the opportunity to see the property. We will contact you immediately after the open house to let you know the result, how many buyers came through and initial levels of interest we will follow up with after. We won’t have detailed feedback until we have called all the buyers back and have spoken to them properly. Further feedback will be provided in the weekly report. We follow up all buyers after the open house on Saturday and Monday (if we haven’t made contact prior). We ask various questions including what they liked about the home, how long they have been looking for, at what level do they see the dollar value, what they are comparing your property to and most importantly, if it’s the home for them. We will meet with you weekly to discuss buyer feedback, call you on a regular basis and provide a weekly feedback report so you know exactly where we are at throughout the whole process. Qualified buyers that are not interested in the home. These buyers are the best source of price feedback as they are going to be completely honest with us with what they have seen and what they believe the value is. These buyers give an unbiased opinion of your home. Interested Buyers. Not the greatest source of price feedback as they want to purchase the home for as little as possible, in saying that, real feedback from these buyers is in their offers. At any stage during the sales process we may receive an offer from a buyer, this may come very early in the campaign. It’s important that we work with all buyers who make an offer, take the offer seriously and put in writing. We will discuss with you the best way to handle the offers on a case-by-case scenario. The Process
KITCHEN. BATHROOM. BEDROOM. GENERAL INTERIOR PREPARATION. GENERAL EXTERIOR PREPARATION. • Ensure that benches are clear of food, dish racks and cutting boards • Remove fridge magnets and paperwork from fridge • Remove dish washing liquids, tea towels, soaps and plugs from sink • Remove garbage bins and cleaning products from kitchen area • Add a bowl of fresh fruit or a vase of fresh flowers • Clear benches of toothbrushes, razors, plugs and soap etc • Remove shampoo, soaps and various other items from shower • Remove rubbish bins, scales, bath mats and laundry baskets • Close toilet lids, remove toilet brush and spare toilet rolls • Ensure shower screens are clean • It is a really good idea to put out fresh towels – folded and hung neatly on rails • Clear clothing, shoes and laundry baskets • Remove books, tissue boxes and jewellery from bedside tables • Remove portable fans, heaters and rubbish bins • Tidy up study desks, remove excess toys and posters • Make your beds with your best bed linen and thickest pillows • Remove door mats, floor mats and pet bowls • Clean windows, dust surfaces, vacuum or mop floors • Open curtains and blinds and turn off ceiling fans • Make sure all light bulbs are working and turn on all lights • Straighten tables and chairs, arrange cushions attractively • Remove vehicles from driveway and front of house • Move wheelie bins so that they are not visible from the street • Remove garden hoses, tools, toys/bikes etc • Remove pool toys, skimmers and creepy • Contain pets in garage or out of sight The Process
A Selection of Sales in the past 12 months. We have the unique formula to get you the highest price for your property. 7 Hibiscus Avenue, Mooloolaba SOLD $1,025,000 9 Onkara Street, Buderim SOLD $1,340,000 4 Nabilla Street, Buddina $2,100,000 7 / 89 Iluka Avenue, Buddina SOLD $720,000 33 Boongala Terrace, Maroochydore $1,064,000 44 Hinley Avenue, Maroochydore $880,000 2/2-4 Bahlaka Street, Mooloolaba $575,000 29 Gibson Street, Maroochydore SOLD $870,000 33 Woorilla Crescent, Mountain Creek SOLD $890,000 14 Cottonwood Street, Meridan Plains SOLD $912,000 5 / 2 St Martins Terrace, Buderim SOLD $980,000 42 Gardak Street, Maroochydore SOLD $1,500,000 7 Saleng Crescent, Warana SOLD $1,551,000 132 University Way, Sippy Downs SOLD $905,000 4 Breakwater Street, Peregian Beach SOLD $960,000 8 / 2 St Martins Terrace, Buderim SOLD $1,250,000 67 Charlotte Avenue, Nirimba SOLD $585,000 5 Corella Street, Forest Glen SOLD $941,000 6/ 12 Camfield Street, Alexandra Headland SOLD $523,500 503 / 29 First Avenue, Mooloolaba SOLD $840,000 41 Affinity Place, Birtinya SOLD $820,000 126 Millwell Road, Maroochydore SOLD $980,000 96 / 8 Longwood Street, Minyama SOLD $745,000 3 / 7-9 Evans Street, Maroochydore SOLD $529,000 27 Flooded Gum Place, Black Mountain SOLD $1,210,000 12 / 44 Beach Parade, Maroochydore SOLD $807,000 2 / 137 Mooloolaba Esplanade, Mooloolaba SOLD $800,000 2 Keith Street, Elimbah SOLD $1,200,000 21 / 4 Aerodrome Road, Maroochydore SOLD $602,000 36 Harmony Boulevard, Palmview SOLD $712,000 203/ 21 Douglas Street, Mooloolaba SOLD $585,000 1/4 Corowa Court, Mooloolaba SOLD $515,000 90 Steiner Crescent, Caloundra West SOLD $785,000 3 / 3 Juan Street, Alexandra Headland SOLD $620,000 10 / 11-13 Pangarinda Place, Mooloolaba SOLD $590,000 3 Poinciana Avenue, Mooloolaba SOLD $1,025,000 3 / 46 Boongala Terrace, Maroochydore SOLD $515,000 1 / 7 Arwen Street, Maroochydore SOLD $580,000 75 Karawatha Drive, Mountain Creek SOLD $995,000 4/5 Quondong Street, Mooloolaba SOLD $720,000
Recent Sales. 58 Parkyn Parade, Mooloolaba SOLD $11,000,000 57/1-3 Buderim Avenue, Mooloolaba SOLD $3,250,000 4/254 Alexandra Parade, Alexandra Headland SOLD $770,000 36/13 Mooloolaba Esplanade, Mooloolaba SOLD $1,350,000 1/19 Carinya Street, Mooloolaba SOLD $965,000 44 Buderim Avenue, Alexandra Headland SOLD $3,100,000 102/13 Mooloolaba Esplanade, Mooloolaba SOLD $2,200,000 13 Greygum Court, Mooloolaba SOLD $1,980,000 15/81 Mooloolaba Esplanade, Mooloolaba SOLD $1,300,000 305/79-83 First Avenue, Mooloolaba SOLD $960,000 58/1-3 Buderim Avenue, Mooloolaba SOLD $2,540,000 69 Tantula Road West, Alexandra Headland SOLD $1,200,000 66/13 Mooloolaba Esplanade, Mooloolaba SOLD $2,168,000 502/71 First Avenue, Mooloolaba SOLD $1,360,000 4/19 Carinya Street, Mooloolaba SOLD $900,000
Ross has a genuine care, he put my interests as a seller in front of his own best interests, he took us on a pathway that exceeded expectations and frankly was not what we have experienced from other agents, his knowledge, care and drive was amazing, he is an asset to any property seller. I found Ross Cattle and his staff to be helpful and always ready to assist with any questions I had. I would recommend his company to anyone wanting honest advice in the real estate business. Could not fault communication, expertise, professionalism or time lines. Great professional with relatability and experience. Jordan was recommended to me for the sale of my apartment. He was a great recommendation. He was prompt in making contact, excellent with communication, polite and on the ball. He has local knowledge of the market, is relatable and has definite experience. All of this culminated in achieving a sale with no fuss or drama what so ever. I would recommend Jordan as an agent for any future property purchase or sale requirements. Katie was honest, punctual, and an awesome communicator to both parties during the process of selling our home. Katie also went above & beyond to secure the sale of our property and made sure that both parties were happy with the outcome. I would absolutely recommend Katie from Define in a heart beat to anyone one that was thinking of selling or looking for a property. We have in the last 8 years sold twice with Define and also bought. Katie you are definitely a huge asset to Define Property. We can’t recommend Katie highly enough. From our first meeting Katie was professional, punctual, knowledgable and communicated really well with us. She explained everything we needed to know and kept us up to date with all transactions regarding the purchase of our home. We recommend Katie to anyone and will be seeking her again, if we purchase or sell a property in the future. Jordan was incredible at marketing and finding the right buyers for our property. We felt in the loop and looked after through the whole process. It was an emotional sell for us, having Jordy take care of it made it that much easier to let go of!I have been in the real estate market on the Sunshine coast for over 40 years and I have never come across better business ethics than what Jordan has provided to me. Jordan provides the most professional service that I have experienced in a very long time. He is vibrant, young and an enthusiastic young man that has real service skills. No hiding behind a keyboard, he is open in his ways and takes extra effort in his old school approach. Best agent on the Sunshine Coast!! Excellent agents Ross Cattle is an extraordinary agent, when it came time to sell there was no other choice. Ross has a genuine interest in people and his insight and knowledge of the market is spot on. Ross and Katie kept us up to date on everything throughout the campaign and come auction day we were over the moon with the result.
07 5478 2477 defineproperty.com.au
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