Del Corporate Book

9 SHOWCASING VIDEO Bringing the property to life Buyer expectations have radically evolved in the past five years. Gone are the days where buyers sit for hours reading long texts about properties and the benefits that they will gain by purchasing in a particular neighbourhood. “ Video Sells… The Property, The Lifestyle, The Emotion… ” The twenty-first century buyer expects properties to be presented through video. It is proven that 72 % of consumers are more likely to purchase a product or service when video is used and they make their buying decisions faster. After seeing a video, most prospects will have a greater understanding of the property. 89 % of consumers will review the video the same day it is received, 94 % of those people will share it with a friend or relative. Industry reports suggest that the response rates for video promotions are six times greater than those in newspapers. At Del Real Estate our dedicated Facebook page showcases properties to buyers via links to major portal websites including Realetstate .com.au and Domain .com.au. On average our videos receive 153 views for every property that is presented on our YouTube channel.