INSIDE Harcourts 17 IN MARKETING Trent Sutton Chief Marketing Officer, Harcourts International trent.sutton@harcourts.net us and shout from the rooftops that at Harcourts, We Make It Possible. If together as one team across eleven countries and with nearly 10,000 people in the network actively supporting the launch and ongoing use of some 398-ish marketing assets (the volume will vary depending on the colour of your brand, but rest assured, we’re working hard and fast to build out more for all brands) then we will simply be unstoppable. We’ll flood people’s social media feeds with video and static content. We’ll be inescapable from people’s ears and eyes on the roads, in the car and when collecting their mail. There are assets to reach every customer (seller, investor/landlord, buyer, renter/ tenant) and prospective recruit that you’ll ever want and there are often multiple versions of different creative executions across a multitude of online (social, display, website homepage images, email signature etc) and offline (small and large outdoor, posters, print ads, DLs, window/wall decals, pull-up banners etc) environments that will give you a platform for success. As mentioned, depending on where you are in the world, these assets will be available in the normal place you’d expect to find these – for markets like Australia and New Zealand, it’ll be your Harcourts Hub (see ‘Marketing’ page) or Campaign Track/Realhub. For others, like South Africa or the USA, it’ll be provided in the same way your country-based marketing team shares new campaign and marketing materials with you – where you don’t have a contact, or way to get these, let me know and I’ll be only too happy to point you in the right direction. Don’t wonder what to do next. It’s time to act. It’s time to sign from the rooftops that at Harcourts, We Make It Possible. I can’t wait for your feedback and to see your office, your team using all of the assets available to you to ensure that we become unstoppable. Got questions, feedback or thoughts you want to share? Please reach out to me anytime where we can help. After a great auction result? OfficeName Life’s full of possibilities. Like the possibility you auction your home and sell above expectation. Whatever your hopes or dreams are, we’re here to make them a reality. Let’s talk. Legal disclaimer placeholder text. Sale to seller-brate? Let’s talk. OfficeName Life’s full of possibilities. Like the possibility you auction your home and sell above expectation. Whatever your hopes or dreams are, we’re here to make them a reality. Harcourts Group Ltd Licensed REAA 2008 Want that relaxed landlord feeling? Let’s talk. OfficeName Life’s full of possibilities. Like the possibility of having the right person looking after your investment property so you can relax. Whatever your hopes or dreams are, we’re here to make them a reality. HarcourtsGroup Ltd Licensed REAA2008 Need a bigger backyard? Let’s talk. OfficeName Life’s full of possibilities. Like the possibility you auction your home and sell above expectation. Whatever your hopes or dreams are, we’re here to make them a reality. Harcourts Group Ltd Licensed REAA 2008 After a great auction result? OfficeName Life’s full of possibilities. Like the possibility you auction your home and sell above expectation. Whatever your hopes or dreams are, we’re here to make them a reality. Let’s talk. Legal disclaimer placeholder text. CHECK OUT PAGE 8 TO SEE THE NEW BRAND CAMPAIGN IN USE!
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