8 INSIDE Harcourts IN FEATURE Using the string of HX2024 conferences across South Africa, New Zealand and Australia as its platform, Harcourts has launched its new brand position ‘We make it possible’. This new global direction taps into the emotional needs of people searching for their trusted real estate advisor, exploring what it could look like to ‘imagine the possibilities’. As a brand position, ‘We make it possible’ is clear, concise, and authentic. It pays homage to the sense of hope, opportunity, and belief in the aspirations we hold dear when it comes to people’s needs and wants from their real estate partner and advisor. The launch of this brand position brings to life Harcourts’ core purpose of enabling success for others. It articulates Harcourts values in a meaningful way that resonates beyond the team members who proudly wear the Harcourts blue. The statement embodies Harcourts’ commitment to putting people first, being courageous, diligent, and always doing the right thing. It is an evolution of the brand and business to ensure Harcourts remain relevant for today and into the future. Harcourts has the expertise, work ethic, and a track record of success that provides hope for anyone whose dreams may feel out of reach. Our brand promise is straightforward: at Harcourts, we help others achieve success. This brand position is a line in the sand moment for Harcourts. It’s a public declaration to the unwavering commitment to helping people turn their dreams into reality. You can read more about our new brand position on page 16! From the moment we meet our clients, we want them to know that no matter what their dreams are
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