Prior to Campaign Commencement Arrange property styling, photography, and videography Coordinate any trades, ensure compliance (pool & smoke alarms) Complete photo/video shoot and obtain owner approval Prepare and approve ad copy and social media templates Design marketing materials (signboard, brochures, DL flyers) Buyer matching via extensive database Week 1 – Campaign Launch Campaign goes live across all platforms (with 23 Street) rd Realestate.com.au and Domain.com.au listings activated Signboard installed and web portals launched Database marketing (Just Listed email & SMS) Social media campaign and Just Listed posts commence DL flyer mail drop to surrounding areas Open homes scheduled/promoted (invites + local distribution) Ongoing buyer enquiry management Daily vendor updates via Phone / WhatsApp / SMS / email Week 2 – Market Engagement First Open for Inspection and continued buyer inspections First vendor meeting to review feedback and pricing strategy Monitor competition and market response Ongoing buyer follow-up and social media promotion Daily vendor updates Week 3 – Buyer Momentum Continued Open for Inspections Active buyer engagement and follow-up Detailed feedback and campaign strategy review Ongoing exposure across social and database Continued communication with matched buyers Daily vendor updates Week 4 – Extended Reach & Negotiation Continued inspections Advertising to broaden reach Retarget interested buyers and drive urgency Review offers and execute negotiation strategy Ongoing vendor communication and updates PRE-LAUNCH PREPARATION CAMPAIGN TIMELINE A 4-week campaign from launch to sale, driving buyer interest, engagement, and strong negotiation results.
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