Preparing Your Home for Sale

One of the reasons a good agent will be highly valuable throughout the selling process is their ability and knowledge around marketing your property. You could waste hundreds or even thousands of dollars by advertising your property on many different websites, papers and brochures and not reach your target audience. It’s important to get the maximum bang for your buck and ensure maximummarket exposure as one extra buyer found can make a real difference in the sales price. Marketing strategies • Marketing should be seen an investment. Many buyers see it as a cost and spend too little on their marketing which can be ineffective and wasted. • If you thought you need to spend $400 on advertising a $50,000 car then think about how much you should invest on a $500,00 home • Marketing should be a mix rather than just relying on internet, press or a signboard. Buyers can find your property in many different mediums including social media and usually they need to see it multiple times before they act. • Buyers may have been in the market for many weeks before your home comes onto the market so your marketing should focus on a buyers needs and wants being satisfied by your properties features and benefits. • Beware of agents that include advertising for free as they may have a vested interest in your property sale and may be looking to quickly recoup the money they have spent rather than taking the time to negotiate the highest price to the best buyer. • Due to consumers having information at their fingertips with immediacy such as email and text alerts, the buyers wave is getting ever shorter, so high impact effective advertising in a shorter time frame is usually most effective. An investment