Preparing Your Home for Sale

It is important when selecting an agent to represent you on the sale of your property, that you choose an agent that can demonstrate good marketing, negotiation and communication skills. Some sellers have fallen into the trap of choosing an agent that either tells them the highest price or offers the lowest fees. Both of these criteria can be costly in the long run and we would suggest a decision based on these two criteria is avoided. Your agent of choice • Provide you with the facts of what is happening in your local real estate market due to their knowledge and depth of research they undertake daily. • Provide you with a comparative market analysis so you can gain an understanding of where your property sits in the local market. • Suggest ways that you can best prepare and present your home in order to maximise price and reduce selling time. • Develop a cost effective marketing plan in order to attract as many prospective buyers in your target market as possible within your given time frame. • Ensure your property features are comprehensively promoted to potential buyers to maximise the value of your property. • Conduct property inspections through both open homes and personal inspections and provide you accurate market feedback on the level of buyer interest. • Negotiate the best possible price and terms on your behalf by exhausting every potential buyer and not leaving any stone unturned. • Be enthusiastic and passionate about your property and willing to go the extra mile to refresh the marketing strategy as required to keep your property top of mind. A good real estate agent will..