Contents 4 Introduction 8 Who we are 10 Honouring our legacy 14 Brand voice 15 Brand voice - key words 16 What Raine & Horne Commercial stands for 34 Office stationery 36 Business cards 38 Letterhead 40 With compliments slip 42 Envelopes 44 Email signature 46 Office signage 50 Brochures & print advertising 52 Single page brochure 54 Double page brochure 56 Agent & office bios 58 Capability Statement 60 Print advertising 64 Signboards, stockboards & corflutes 66 Signboards - portrait 70 Signboards - landscape 74 Stockboards - portrait 76 Corflutes - portrait 78 Wings for signs 80 Stickers 85 Canva Look Book 87 CampaignCloud Brand voice & messaging 20 Our logo 26 Logo misuse 28 Colour palette 30 Typography Identity system Assets & templates Assets & templates (cont’d) Introduction: purpose of the rebrand 2 | Commercial Brand Lookbook
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