118 International Communicator 2024 National Campaign Part of the Landscape Part of the landscape revolves around showcasing our brand’s heritage, reach and diversity across Australia and New Zealand through the use of our iconic Ampersand. This ongoing campaign can be reflective of seasons, key dates/events and can even be applied locally in your area for brand awareness & recruitment purposes While every real estate company claims to have heritage and legacy; we’ve been part of the Australian landscape for 141 years. Like the sand on our coastal beaches, we’ve seen change come and go and stood the test of time. We at Raine & Horne know this land and the real estate market better than anyone. Our eagerly awaited ‘Part of the landscape’ campaign is designed to generate brand awareness and reaffirm our position as real estate market leaders. By leveraging the power of generative AI, we have placed our iconic Ampersand in imaginative ways throughout the Residential landscape of Australia, demonstrating our long-standing presence in the real estate market. The Corporate Marketing team has employed advanced algorithms to manipulate our iconic Ampersand and place it in unique and visually stunning ways. By strategically placing the Ampersand in iconic landmarks, natural landscapes, and urban environments, we aim to capture the attention of potential customers and reinforce Raine & Horne’s position as an integral part of the real estate landscape. Visit R&Home to start utilising this campaign 4.8m+ impressions 18k+ landing page views 1.5m+ reach 615k+ thruplays
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