28 International Communicator 2024 2024 has been a landmark year for Raine & Horne in New Zealand, as we celebrated the first anniversary of our presence in this dynamic market. Reflecting on a Remarkable Year in New Zealand What began as a bold step in April 2023, when we signaled our intent to establish ourselves in a new international market, has since seen Raine & Horne become a dominant force in the New Zealand real estate industry. In April 2023, we embarked on an ambitious expansion strategy, driven by a strong desire to meet the growing demand for a trusted real estate network in the country. Over those next 12 months, our expansion efforts proved to be a resounding success, resulting in the establishment of a thriving network of 13 offices throughout New Zealand. Our aggressive expansion plans remain steadfast and underscores the demand in New Zealand for a trusted real estate network that offers heritage, innovative technology, and the expertise to drive true value for property owners. One of our most pivotal achievements this year was the acquisition of the Mike Pero Real Estate group in March 2024. By seamlessly integrating 55 franchisees and 120 licensed agents under the Raine & Horne brand, we have strengthened our network’s footprint across both North and South Islands, allowing us to deliver exceptional service to buyers, sellers, investors, and tenants alike. This strategic acquisition also marks the beginning of our exclusive partnership with Mike Pero Mortgages, aligning our capabilities to provide comprehensive financial services to our customers in New Zealand. Our innovative marketing efforts have further solidified our presence. The nationwide “Part of the Landscape” campaign has captured the hearts and minds of New Zealanders, showcasing our Ampersand in breathtaking local landscapes. With triple the expected online exposure and over 900,000 viewers reached so far, the campaign has set a benchmark for engagement and customer resonance. Additionally, our highly successful nationwide radio initiative reached 560,800 homeowners, delivering unmatched brand awareness that aimed to reach 80% of the national radio audience. We also hosted the inaugural New Zealand National Awards for Excellence and Conference in Wellington this year. This event was a significant milestone in uniting our network, celebrating achievements, and fostering collaboration among over 100 of our real estate professionals.
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