38 International Communicator 2024 From scaling operations to bolstering brand presence, 2024 has been a year of innovation, growth, and success for Raine & Horne Dubai. A Year of Growth at Raine & Horne Dubai To meet the increasing demand for real estate services in Dubai, the team welcomed new staff and agents, accompanied by a clear focus on professional development. Through comprehensive training programs, the team refined their skills to be able to deliver top-tier, customercentric services and to build stronger relationships with clients. This year the team also launched a dedicated Off-Plan Division, led by a passionate Off-Plan Manager and a specialised team. With Dubai’s offplan market thriving—accounting for nearly 60% of total real estate sales and forecasted to achieve 30% year-on-year growth—our off-plan specialists are playing a crucial role in helping investors secure prime properties in one of the world’s most dynamic markets. Embracing our new, refreshed branding, the Dubai team launched their sleek new website while simultaneously increasing social media activity to drive greater digital engagement. Remarkably, the team created over 200 pieces of engaging social media content to raise brand awareness and connect with clients in unique and personal ways. This new digital strategy, aligned with Raine & Horne’s refreshed and modern branding, has directly contributed to business outcomes. Agents closed deals through social media interactions and generated highquality leads, reflecting the growing importance of engaging with today’s digital-first audience. Looking ahead, we’re excited to innovate further by introducing 3D property tours and drone footage to take our visual storytelling to the next level. To connect with international investors, the team hosted successful roadshows in India and Paris, showcasing Dubai’s unparalleled opportunities to a global audience. These efforts have strengthened our reputation as a gateway to Dubai’s premium real estate market. In 2024, we prioritised a healthy worklife balance with meditation sessions, painting classes, and celebrations of cultural festivals like Diwali, Eid, and Christmas. Weekly sales meetings brought new ideas and strategy discussions to the table, and team outings such as bowling and quizzes kept energy levels high.
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