98 International Communicator 2024 Following the relaunch of the Raine & Horne Rural brand last year, we continue to grow and strengthen our footprint across rural and regional Australia, expanding by an incredible 15% in 2023/24. Raine & Horne Rural Year in Review 2024 This year, we made significant strides in enhancing Raine & Horne Rural’s visibility and offering, by launching dedicated Raine & Horne Rural accounts on Facebook and Instagram. These accounts are sharing regular ruralfocused content and have a growing audience of already over 100 followers. Enhancing our visibility and presence in the market allows us to build trust, establish ourselves as industry experts, and provide exceptional local expertise with national reach. Our marketing efforts were further amplified with the launch of our highlyrecognisable ‘Part of the Landscape’ campaign. Utilising cutting-edge generative AI, the campaign prominently featured our iconic Ampersand logo integrated into stunning rural and regional landscapes, solidifying Raine & Horne as an enduring part of Australia’s rural and regional landscape. On National Agriculture Day, Friday 15 November, we proudly stood alongside Australia’s farming communities to acknowledge their invaluable contributions. Agriculture shapes 55% of our nation’s land and drives 13.6% of our goods and services exports—a monumental achievement for an industry steeped in hard work and tradition. With agriculture forming an integral part of the Raine & Horne story, we celebrated this day in collaboration with our extensive rural network, honouring the farmers and families who are the backbone of rural Australia. 2024 also marked the beginning of our exciting partnership with RB Sellars, an iconic Australian brand inspired by life on the land. RB Sellars now stocks a broad range of Raine & Horne Rural branded apparel, providing our network with quality attire that embodies the rugged elegance of rural Australia. Innovation will remain at the forefront of our efforts in 2025, highlighted by the newly-launched livestock and clearing sale search pages on our rh.com.au/ rural website. These pages offer buyers a seamless way to find livestock and clearing sale listings and represent the expanding offerings we can provide to property owners. With a focus on continued growth and adaptation, we are excited to explore new opportunities and advancements in the year ahead.
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