107 The Local Snapshots office campaign reflects the larger media campaign: nostalgic, human, Australian, but unmistakably local. It captures the moments that matter most in our communities, families in the backyard, long summer days, and the places people call home, reinforcing a promise built on care, familiarity and trust. At the same time, the campaign is designed to be owned locally. Offices can customise the suburb name and swap in their own top three images to reflect their area and what summer looks like on their streets. The result is a consistent national idea, expressed through local stories, allowing every office to speak directly to their community while staying true to the enduring promise of We’ll look after you. Brand & Marketing Concept 1 - Local Snapshots
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