The Art of Selling by Power of 4

Weekly Magazine a. W e believe the weekly magazine is a major component of the marketing campaign and should be handed out at all opens and at specific locations to target strategic demographics b. W e believe the weekly magazine effectively covers the Inner West and we would like greater presence in the magazine Global, National and Local Brand and choosing your agent a. I n addition to employing the ‘right’ agent to sell our property we want to align ourselves with a super brand that has global, national and local reach so as to maximise the pool of buyers for our property b. W e are more interested in the individual than the brand c. W e are happier with a local agency that attracts a smaller pool of local buyers Open Homes a. O pen homes are extremely important to us and we expect two qualified sales people to be at each and every open b. W e would like the property opened 1,2 or 3 times a week c. W e believe the importance of home styling and accompaniment eg music and refreshments The Power of Annandale | Balmain | Drummoyne | Leichhardt 4 The Power of Annandale | Balmain | Drummoyne | Leichhardt 4 Database Marketing a. W e want to engage with an agency that has a shared database with a local, national and international reach as we believe database marketing is a critical component of the campaign b. W e are happy for our agent to market to their database, we see some value in database marketing but do not value it as highly as some other components of the campaign c. W e would like a pre-market V.I.P viewing utilising your database and multi agent advance Understanding our clients … it’s the little things that make a big difference !