This document is a visual guide to using registered REMAX logos and trademarks in the Australian marketplace. It is intended as a supplement to the REMAX Brand Identity - Trademark and Graphic Standards, which remains the definitive source of all information regarding trademark use worldwide. The information and designs contained in this document should be observed by all franchisees, employees of franchisees and conjunctional agents. The REMAX Brand Identity Trademark and Graphic Standards can be downloaded from Precinct (remaxprecinct.com.au). The REMAX brand affords Broker/Owners and Sales Associates many creative freedoms in the manner in which they are able to advertise and promote their services; particularly by allowing them to focus on the development of their own personal profile. REMAX is very pleased to champion this ‘personal profile’ approach to marketing, however, it is important that members remain aware that while they have the freedom to promote themselves as they see fit, they are trading under a franchised name with licensed trademarks – and as such there are some non-negotiable rules when it comes to using those registered trademarks and maintaining the brand’s integrity. In the following guide you will find a complete outline of these Australian requirements, along with samples, explanations, examples of noncompliance and answers to Frequently Asked Questions. REMAX Australia has provided the following brand guidelines to align the visual expression of REMAX Australia with the global brand. The guidelines feature compulsory templates for press advertising, online portal advertising, property signboards and office signage. Adhering to these guidelines will allow REMAX Australia to present a consistent and cohesive message in the market and create greater brand recognition. This document outlines branding requirements to be used for property marketing purposes in Australia. The guidelines do not, however, stipulate formal guidelines or templates for personal promotion due to the freedom afforded to REMAX agents around personal promotion. Franchisees, employees of franchisees and conjunctional agents may determine the content and design used in affiliate marketing materials. However, when using the REMAX trademark and other graphics, a number of guidelines must be adhered to. Remember, if you have any queries or concerns regarding the use of REMAX marks or the way in which you are able to promote your business, members of REMAX Australia’s regional team are always willing to assist. Overview For further assistance, information, and proofing, please contact REMAX Australia via marketing@remax.com.au. Conjunctional Agents’ Note: As all listings for Conjunctional Agents are taken in joint names (e.g. John Doe Pty Ltd in conjunction with REMAX ABC), it is required that the office name and REMAX branding be used when promoting these properties. Conjunctional Agents are however required by law to visually represent themselves as a separate and distinct business entity while operating within the scope of the REMAX brand. This document therefore also provides a guideline for conjunctional agents to meet both REMAX agreements and legal requirements. Conjunctional Agents are free to use their own business logo on all property listing promotion where the design specifies and allows for it. However, they must also display the full REMAX office name as well. 2 | REMAX AUSTRALIAN STYLE GUIDE
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