Tags: The primary and secondary REMAX logo tags can be used and placed top right corner of the board. The REMAX tag is available only in horizontal orientation. Where the secondary logo tag is used, the REMAX balloon logo must be present on the board as shown in the template design. Agent Profiles: Only clear-cut images are allowed on this board; none in circles or other frames. Sale Method: Sale methods include, but are not limited to: for sale, auction, for rent, and lease. Gradient feather: Agent profiles are feathered out at the bottom with a Cream or Dark Blue (depending on the board) gradient fading out at 70% at a 90-degree angle. Typography: Gotham Bold: Agent names, either in all caps or lowercase. Gotham Book: Contact details (emails may replace numbers) Gotham Light and Bold: For sale methods, Light for the first word and Bold for the second word. Single words, use Bold. Berthold: For office names following the REMAX logotype. Cream boards: all text to be in Dark Blue Dark Blue boards: all text to be in Cream Kerning: Adjust the spacing between individual letters to maintain visual balance. For agent names, set kerning to 280 when using all uppercase, and 0 when using lowercase. Office Logo: Secondary office logo (without the balloon) is permitted left aligned. Dark Blue board: Use Cream logo under Dark Blue keyline Cream board: Use Dark Blue logo under a Cream keyline Exception: Where the Collections or Commercial tag is used, the primary office logo with the balloon must be applied. Team / Individual Logos: If a team logo is present, position it above the office logo, also left aligned. Conjunctional Agents: Display company name and phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo. Landscape 1 2 3 4 5 6 7 8 9 1 3 5 7 8 9 6 2 4 REMAX AUSTRALIAN STYLE GUIDE | 29
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