Non-Compliant This Design and Style Guide has been produced to assist the REMAX Australian network and suppliers to ensure the consistency and high quality of marketing materials that carry the REMAX Brand within our market. This guide outlines corporate requirements regarding the use of Property Advertising and delivering this to the consumer. Consistent use of this guide will help us build on existing brand recognition and clearly differentiate REMAX’s value and point of difference through the property industry. This document provides examples of non-compliant signboard templates. The misuses of the Australian Style Guide negatively impact everyone in the REMAX Australia network. REMAX members are encouraged to contact the REMAX Australia Marketing team with any questions around the templates or to share information about non-compliance by other affiliates. In accordance with the signed addendum, each office must comply with this guide to ensure the unity of the brand is kept in representing a consistent look to our consumer. For further assistance, information and proofing, please contact your Business Growth Manager or REMAX Australia, via marketing@remax.com.au. Contact Card Colour for photo boards: Only the contact card may appear in Dark Blue or Light Grey. No other parts of the board may be coloured. Footer and arrow on photo boards The footer and arrow should be in REMAX Red. Exceptions: Footers on commercial boards use Medium Grey, and footers on the collection board use Dark Blue. The arrow always remains red, regardless of board type. REMAX® Logotype Integrity: An office logo must never replace the REMAX® logotype in the tag. The standalone logotype must always include the registration mark. Logo Tag Usage: The logo tag must always appear in one of the approved variations outlined in this guideline. Refer to each design for brand-specific requirements. The tag is available in horizontal orientation only. Team/Individual Logos: All team logos must be approved by the Marketing team at head office prior to print. Busy or cluttered logos will not be accepted. The office logo may not be removed and must be included on all signboard options where specified. 1 1 2 2 2 3 3 4 5 4 5 REMAX AUSTRALIAN STYLE GUIDE | 39
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