Collection The REMAX Collections newspaper ads mirror the flagship design, with three key differences: a dark blue bottom strip, a dark blue office logo, and a distinct logo tag. Only the REMAX Collections logo may be used, positioned top right on the ads (either dark blue with white logo or white with dark blue logo). This brand is reserved for luxury properties in the top 10% of market value within their area or suburb. Tags: Only the REMAX Collections logo is permitted on these newspaper ads. The logo tag must be placed at the top right of the ad, using either a Dark Blue tag with a white logo or a white tag with a Dark Blue logo. Footer: The footer strip must be in Dark Blue. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include but not limited to: for sale, auction, for rent and lease. The red arrow should be centrealigned with the sale method. Contact Card: Options: Light Grey card (5% grey) with 90% grey text or Dark Blue card with white text. All contact details are centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the space between the images. Profiles should ideally overlap the property image by 35%-50%. Two profiles must be side-by-side. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number Gotham Book: Body text in 90% grey, left-aligned Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold Berthold: For office names following the REMAX logotype Office Logo: Secondary office logo (without the balloon) is permitted, centre-aligned on the contact card, below a keyline. Light Grey card: Use Dark Blue office logo and REMAX Red keyline Dark Blue card: Use white office logo and white keyline. Shorter office names may be increased by up to 25% to fill space. Team / Individual Logos: If a team logo is present, position the office logo left-aligned under body copy in black. Office phone number, address, or website can optionally appear below office logo. Logo should be white on Dark Blue contact cards. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. 1 2 3 4 5 6 7 8 9 10 1 2 9 4 5 6 8 10 3 7 REMAX AUSTRALIAN STYLE GUIDE | 47
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