The Word-mark Framing Technique allows for maximum visibility of the brand name, whilst creating an interesting and handy framing device. Typically beginning on the left edge of the “E” and ending at the upper-left corner of the “X” this technique draws a space between those points to place either imagery, or to more loosely frame content like text or symbols. As long as the letters “RE” and “MAX” of our word-mark are split up and living on polar ends of the composition, whatever lives in between becomes a framed element . The scale of the letter forms provides instant brand recognition, and provides a contemporary, living frame for any form of content to be placed, static or animated. The oversized word-mark is a great way to show off a modern look, while taking a bold, editorial approach. Spanning the width of a composition, whether it’s on the top or bottom, this design element provides a tightly cropped, high-contrast and very impactful header or footer to any composition. It works especially well in instances where there is very simple information or a single photo, and is often contrasted with a significant field of color. Its mere presence speaks volumes. Word-mark Framing Technique Oversized Word-mark Each office is independently owned and operated. Each office is independently owned and Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Nobody in the world sells more real estate than REMAX. Nobody in the world sells more real estate than REMAX. Nobody in the world sells more real estate than REMAX. REMAX AUSTRALIAN STYLE GUIDE | 69
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