Property Styling How does styling improve the property's selling potential? > It has been proven that styled properties achieve a greater sale price in a shorter time frame > In terms of first impressions, styling ensures that the photography captures the property in a way that appeals to as many potential buyers as possible > Stylists understand how to maximise the appeal of a property to buyers > Once it's time for inspections, styling assists buyers to envisage themselves living in the property The Styling Process > Engage the property stylist in the early stages of preparing your home for sale > A stylist develops an action plan to ensure your property's potential is maximised > A collaborative approach between client, agent and stylist usually achieves the best outcome What areas of the property do they style? > The whole house can be styled, or it can be partially styled - each situation is unique > With a partial style, stylists may change the functions of certain spaces e.g. a room that you use as a study may be converted to a bedroom How is a cohesive look throughout the home achieved? > A stylist will identify the style of the existing property and the target market > From there, they put together a scheme with a strong style direction that not only enhances the property's architectural features but also pulls on the heartstrings of the ideal buyer > For example, a minimalist industrial style will suit a warehouse conversion being marketed to a young professional demographic, while a classic contemporary style will suit a family home
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