Importance of Digital and Print Advertising When selling your property, advertising is an integral part of the marketing campaign. The theory is simple - the amount of exposure a property has impacts the overall number of buyers who will be aware of your property. The higher the number of buyers considering the property, the greater the competition which results in the highest possible price. The level of success comes down to the marketing medium's used and the quality of the exposure. Top Tips > Utilise a professional stylist, photographer and copywriter- they know how to appeal to a wider audience > When implemented correctly, a combination of these elements will capture the widest range of buyers and draw more people to your property > This generally results in more interested buyers, which can ultimately push up the sale price What is the best advertising to use? > Digital - buyers usually turn to digital platforms such as RealEstate.com.au, Domain.com.au etc. > Traditional - Local and state newspapers, dedicated property magazines, signboards and DL cards all have a place in the advertising mix as they cater to the different research behaviours of buyers > Social media marketing including targeted marketing to buyers engaging with real estate websites > We also use a mix of these advertising avenues to market the property to our extensive database of active buyers The best campaign is one that incorporates a mix of all of the above. However, if your budget doesn't extend that far, then always opt for a premium digital campaign.
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