Selling with Nathan Tonich THE DEAL:
NATHAN TONICH. SENIOR ADVISOR & NEGOTIATOR. Renowned for his disciplined and processdriven approach, Nathan has consistently delivered outstanding results across family homes, investments, and developments in his dazzling 2 decades in real estate. His focus is simple: ensuring every client achieves the best possible outcome through strategic execution and close attention to detail. For Nathan, success is built on trust, reliability, and a proven method. He’s not one for empty promises; his commitment to following through on every step of the sales process sets him apart and keeps clients coming back. It’s what has given him years of success and market leadership and has allowed him to become one of the most trusted faces in the state. Joining WHITEFOX was a natural fit, driven by his alignment with the brand’s bold, no-frills approach and his close ties to team leaders Ryan Smith and David Murray. Nathan thrives in the high-energy environment of WHITEFOX, where innovation and collaboration drive exceptional results. Outside of work, Nathan is based in Wembley with his wife Kellie and their two sons, Luka and Zack. A loyal sports fan, you’ll often find him on the basketball court, watching footy, or unwinding at his family’s holiday house in Green Head, hazy ale in hand. +61 400 403 229 nathant@whitefoxrealestate.com.au
BRAND PILLARS: BOLD POLISHED MATTER OF FACT Bold in our ideology. We’re not afraid to push the boundaries of what’s been done, and challenging the status quo is what keeps our properties at the forefront of buyers’ minds. The psychology behind every decision we make, from a marketing perspective, through our distinct elements including black and white first images online, arched signboards, and trademarked language such as THE DEAL, is to ensure the homes we represent are memorable and leave a lasting impression. Polished in our execution. Every touchpoint has been carefully considered for consistency and maximum impact. From sophisticated collateral to curated videos, targeted social media and smart casual attire - no detail is missed across the board. We treat each element of your homes presentation as an opportunity to exceed expectations. Unmatched attention to detail with our inhouse marketing team, combined with our experienced advisors, ensures you get the most polished campaign. Matter of Fact in communication. With refreshing honesty, we say it exactly how it is. It’s how we build relationships internally, with our clients, and across the industry. Being at the forefront of new ideas and innovation within the Real Estate industry we pride ourselves on upholding the reputation we have built to date. Clear communication from the outset with a shared vision of success is why so many of our clients have become our brand champions of the future.
OUR EXPERTISE: LUXURY. PROJECTS. Working collaboratively with leading developers and taking cues from the architecture, interior and landscape design, we’ve developed a reputation for successfully marketing and selling some of Melbourne’s most exclusive Projects. Leveraging our marketing expertise and extensive industry knowledge, we understand exactly what will resonate with a project’s core audience and tailor the message to ensure it cuts through in an increasingly competitive landscape. Marketing and selling luxury property sits at the core of our business at WHITEFOX. It’s what we pride ourselves on and what we’ve been doing for years now - both within Melbourne’s premier suburbs and now in Auckland and Queenstown, New Zealand. Our approach to marketing luxury properties focuses on worldclass presentation, engaging social media marketing, high-quality collateral, and a bespoke approach, which establishes a memorable experience for buyers. We present and transact luxury property exactly how it should be: curated, and never complicated.
APARTMENTS. ADVOCACY. As our core luxury sales division grew, we saw an opportunity to tailor our offering to better suit our clients’ investment properties – enter WHITEFOX Apartments. Why? Because Apartments require a different approach to ensure the right buyer is found and no marketing dollars are wasted. With years of specialist expertise focusing on this property type, our team of apartment specialists know exactly how to position your investment property or beloved apartment with a tailored marketing strategy leveraging our unique and identifiable tone of voice and visual identity. It’s luxury marketing for entry level assets. With a dedicated in-house advocacy team, WHITEFOX can proudly assert itself as the sole ‘full-service’ real estate agency, providing a truly unique offering to the consumer. Our advocacy team assists clients in finding their perfect property by leveraging our strong relationships within the industry, possessing intimate knowledge of market trends, and employing fundamental skills in negotiation and bidding. Our system for pricing metrics gives certainty to what a property is likely to sell for which saves our clients the most valuable commodity, their time and money.
OBVIOUS: DEALS DONE. 69 Holland Street, Wembley Sold for $2,727,000 15 Dodd Street, Wembley Sold for $1,673,000 9/231 Cambridge Street, Wembley Sold for $667,000 22/370 Cambridge Street, Wembley Sold for $485,500 WEMBLEY. MEDIAN PRICE QUARTILES. $$$ $1,965,000 $$ $ * Upper Quartile Price * Median Price * Lower Quartile Price $1,605,000 $1,200,000 The 75th percentile sale price of sales over the past 12 months within the suburb. The middle sale price of all transactions recorded over the past 12 months within the suburb. The 25th percentile sale price of sales over the past 12 months within the suburb. * Statistics sourced from RP Data Pty Ltd as CoreLogic Asia Pacific and are based on top sales by price in Wembley over the last 6 months.
WEMBLEY. TOP SALES. ADDRESS BED BATH CAR LAND SOLD PRICE 24 ST VINCENTS AVENUE 3 3 2 688 $3,425,000 29 SIMPER STREET 5 3 5 618 $2,940,000 69 HOLLAND STREET 4 3 4 653 $2,727,000 47 MARLOW STREET 4 2 3 721 $2,720,000 47A MARLOW STREET 4 2 2 721 $2,680,000 73 ALEXANDER STREET 4 2 3 721 $2,600,000 37 RESERVE STREET 4 2 1 1,075 $2,600,000 91 PANGBOURNE STREET 4 3 2 668 $2,575,000 42B PANGBOURNE STREET 3 3 2 481 $2,555,000 194B JERSEY STREET 5 3 2 472 $2,550,000 48A KEANE STREET 4 2 2 517 $2,522,222 73 PANGBOURNE STREET 4 2 2 668 $2,465,000 51 HARBORNE STREET 4 3 2 653 $2,300,000 18 BATH STREET 4 2 2 635 $2,280,000 163 DAGLISH STREET 4 2 4 617 $2,260,000 89 DAGLISH STREET 4 2 3 645 $2,220,000 224 JERSEY STREET 4 2 2 668 $2,110,000 229 JERSEY STREET 4 2 3 721 $1,965,000 22 DAGLISH STREET 4 2 1 670 $1,910,000 114 HOLLAND STREET 4 2 - 645 $1,865,000 73 HOLLAND STREET 4 1 2 653 $1,851,000 36 SCADDAN STREET 4 2 2 637 $1,820,000 69 SIMPER STREET 3 1 1 721 $1,800,000 96 HERDSMAN PARADE 4 2 4 660 $1,790,000 5A BARRETT STREET 3 2 2 355 $1,750,000 15 DODD STREET 4 2 2 346 $1,673,000 156 JERSEY STREET 3 2 2 433 $1,660,000 132 HOLLAND STREET 3 2 2 383 $1,606,500 22 JOHNSON STREET 4 2 2 551 $1,600,000 22 BRONZEWING LOOP 3 2 1 407 $1,500,000 11 JUKES WAY 4 2 1 728 $1,450,000 31 HARBORNE STREET 2 1 2 670 $1,420,000 49A CONNOLLY STREET 2 1 - 341 $1,360,000 90 HERDSMAN PARADE 3 1 2 660 $1,320,000 98 HERDSMAN PARADE 3 1 2 660 $1,275,000 66A SALVADO ROAD 3 2 2 254 $1,160,000 225A HARBORNE STREET 3 1 2 336 $1,151,168 * Statistics sourced from RP Data Pty Ltd as CoreLogic Asia Pacific and are based on top sales by price in Wembley over the last 6 months.
DEAL RECAPS 69 Holland Street, WEMBLEY Sold for $2,727,000 This property sold via EOI at the Closing Date with 5 competing offers. I appraised the property in the Low to Mid $2Millions and gave that as the expected Buyer Feedback Range too initially. We ended up closing the sale at the end of the EOI period at a price of $2,727,000 which was well above the Sellers expectations but was very competitive with 2 other offers not far away. 14 Days on Market EOI (Low to Mid $2M’s) Method of Sale 02/06/25 Sold Date 15 Dodd Street, WEMBLEY Sold for $1,673,000 This property was also sold Via EOI with a 14 day Closing date. I appraised the property around the $1,500,000 mark eg $1,500,000-$1,600,000 and gave an expected Buyer Feedback Range of Mid $1Millions. We received 2 offers during this campaign and ended up negotiating a premium of $1,673,000 at the closing date. 14 Days on Market EOI (Mid $1M’s) Method of Sale 07/04/25 Sold Date
DEAL RECAPS 33 Essex Street, WEMBLEY Sold for $2,915,000 I used my normal 14 Day process for this sale, with a Buyer feedback range of Mid to High $2Mill’s. Our first offer we received was $2.8Mill so we straight away revised the Buyer Feedback range to High $2Mill’s. We ended up with 7 competing offers on the property of which 3 were all very close at the top but and the Sellers ended up going with a cash offer with their preferred settlement date. 14 Days on Market EOI (Mid to High $2M’s) Method of Sale 07/04/24 Sold Date 25 Reserve Street, WEMBLEY Sold for $3,160,000 This property was listed for sale via Set Date Sale with a Buyer feedback range of High $2Millions. I used a slightly longer Set Date period of 21 days as it was the type of property that Buyers may need to get things in order to be ready to make an offer. It resulted in 6 competing offers by the close of the Set Date and a premium price of $3,160,000 for the Sellers. 21 Days on Market EOI (High $2M’s) Method of Sale 17/04/24 Sold Date *Sold by Nathan at previous agency Realmark Urban. *Sold by Nathan at previous agency Realmark Urban.
Buyer/Seller, Wembley. We just had the pleasure of dealing with Nathan for both the purchase and sale of our properties. In both instances he was professional, an excellent communicator and confident of a great result. He guided us every step of the way and ensured an appropriate strategy to get us the best price for our property which ultimately enabled us to secure our next home. Highly recommend him! Buyer/Seller, Wembley. We bought and sold with Nathan as the agent for each. Very knowledgeable about the area and current market. Price predictions were very accurate and negotiations were open and straightforward. Communication was a particularly strong point, and this continued right through our long settlement period. We would use Nathan again without question. SEALS THE DEAL: WHEN YOU CAN LET YOUR CLIENTS DO THE TALKING. Seller, Wembley. Nathan has achieved an excellent sale price for our Wembley home of many years.We have had complete confidence in him as our agent right from the start of sale to settlement. He is familiar with the area and the potential of achieving the best outcome for Wembley properties. We would recommend him without hesitation.
CAMPAIGN BRANDING.
THE INDUSTRY INFLUENCER. Collective Instagram Followers 300k+ Monthly Website Views 80k+ Monthly Video Views 3.8M+ Average Video Views 23k+ The Block 2023: WHITEFOX Real Estate CEO Marty Fox next judge on reality show “I always tell my clients, my resume is my social media — I don’t have a separate personal account because I’m an open book,” – Herald Sun, May 2023 Lana Samuels – Herald Sun, October 2022 LANA SAMUELS Q&A Lana Samuels speaking at AREC 2025
CAMPAIGN STRATEGY: PRICE METHOD MARKETING TIME FEE IMPROVEMENTS
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