Ray White Creators

All this growth and acceptance, by word of mouth. No major TV Campaign. No massive marketing strategy was ever employed. Just a continuing endorsement from our sellers that we had given them confidence that everything had been done to secure the very best price for their assets. The power of vendor testimonials!! It's a constant obsession by our founder and his successors to secure the best price and the best result. Ray White always believed the critical element is to create competition. Having one buyer is good – having multiple buyers is much better. Most of the marketing avenues we employ today were unknown when Ray started in 1902. Yet, the principle was enshrined that competition, best reflected through the auction philosophy, was to be pursued on every possible occasion. It is no surprise that Ray White conducts more than twice as many auctions as our nearest competitor. From a Queensland country town, Ray White has grown to become the largest real estate agency across Australia and New Zealand – with market leadership also in Indonesia and offices in China, India, Dubai and other centres. Creating competition since 1902 "It was a great joy for the Ray White family to be announced as the inaugural winners of the EY Entrepreneur of the Year Inaugural Family Business Award." Brian White