Ray White Creators

One approach to selling property is to find a single buyer, and through clever and professional negotiation, achieve an outcome that is positive for the vendor and purchaser. Few people wish to pay more than a property is perceived to be worth. Historically, a clever salesperson was able to create confidence in a purchaser so they would pay more than their initial limit. This was done through selling the potential of the property. In today’s market, there is much more information readily available to buyers through online research. This gives them perceived confidence as to what their “ceiling” figure should be. The only sure thing that can change a potential buyer’s mind and increase the offer is the realisation there are others who desire the home and are prepared and willing to pay more. Creating competition is the best way to achieve an exceptional result for your property. Through the interplay of competition, it's our aim to achieve a figure which we are happy to present to our sellers – a figure that is a reflection of the buyers competing for the property. This is what we call creating competition. That is how we profess to bring true value to our vendors. How important is the creation of competition for your property? Who are the likely buyers for your home?