Public Relations, Corporate Support and Client Focus Unparalleled corporate support The Ray White Group is backed by the largest corporate team of any real estate group in Australasia. The group’s biggest investment is always in its people, providing best in class industry and speciality leaders for all aspects of the business. Tiered with both national and local resources, at any given time, Ray White corporate employs in excess of 300 support staff. Each region is backed by local market specialists supporting your business at every level. Customers Satisfaction Program Our customer satisfaction program is based on the Harvard University methodology The Net Promoter Score (NPS). It is used globally by hundreds of thousands of companies, both large and small across many industries. It measures customer feedback and loyalty. A NPS survey works by giving you customer feedback you can respond to and act on. When the sale goes unconditional, the vendor will be emailed a survey after five days asking for feedback on their experience. Buyers will receive a survey 14 days after the property has settled. It will ask you to rate on a scale of zero to ten. Jody has a NPS score of 89 and is currently the winner of the 2021/22 Ray White Client’s Choice Award. 91% of Jody’s customers say they are highly likely to recommend her to others.43% of customers say they were referred to by someone else. Ray White consistently owns 54 per cent of the media share of voice within the real estate industry, across all mediums, compared to our closest competitor who has 11 per cent. When it comes to publicity and earned media, this is simply unparalleled. In June 2022, for example, we had a total of 6,356 mentions across the month, which equates to an advertising space rate (ASR) of $23,557,744. Considering our sales market share is only 12 per cent, we punch well above our weight in the media. Our specialist media team is extremely well connected in the industry and work tirelessly to gain as much exposure for our agents and auctioneers as possible. We showcase the iconic properties, the quirky curiosities and the people behind the properties. We give unparalleled commentary on the market, particularly through our Chief Economist Nerida Conisbee. Our media share of voice gives us an undeniable edge over the competition; marketing and name recognition is paramount in a crowded industry. “One of the greatest assets I believe Jody Fewster and Ray White team brought to our sale, was the Corporate PR team. The network of press contacts, the copy writing and the free advertising that came from that one Press Release ensured our property was seen by thousands of buyers across the whole county. The Corporate PR team were able to use print and digital media promotion across the board and it created competition from the five buyers that pushed our eventual sale price to what we were happy to accept. We were most impressed with the whole process and can’t fault the methodology”. Catherine, Dalkeith
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