How does Ray White create competition for your home? Experience has taught us there are two distinct groups of purchasers. Each has different characteristics, yet the interplay of both brings results for our sellers. The first group of purchasers are actively seeking a property. These purchasers are looking to relocate in their immediate area, those moving from another market and those who simply remain constantly on the lookout for available properties. These buyers are highly educated and less inclined to pay a premium. The second group is not actively seeking to buy and would not describe themselves as potential purchasers. Yet, when the right property grabs their attention, they suddenly become interested. It may be because the property is ideal for them, is close to family members or is one they have admired for a long time. It is presented to them at just the right time. This is the group that can be the ‘wild card’ in creating purchaser competition. Dedicated and relentless property hunter in real estate mode A spontaneous buyer not in real estate mode, but quick to respond 1 2
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