Data, Ray White Now and economics team Public Relations, Corporate Support and Client Focus Our group has the loudest voice in the media. Ray White is the go to for market commentary and data by every media outlet in Australia and New Zealand. Our inhouse PR team won 50% of all media share of voice in September against all other brands. Ray White is a PR Machine Customers consume media every second and Ray White dominates the media with 50% of media share of voice compared to all our rivals. Ray White controls the property conversation Ray White is the go to for commentary and data by every media organisation in Australia and New Zealand. Our PR team is plugged in and won 50% of all media share of voice in September. (Source: iSentia March Report 2024). The sheer scale of the Ray White Group is what makes our data so powerful, and it’s deeply integrated into all our technological and digital processes. We’re the only residential real estate group to invest in an economics team, which is led by Chief Economist Nerida Consibee. Nerida and her team provide up-to-the-minute analysis throughout the month on any and all economic factors. The team is underpinned by robust technology, and data mining and cleaning, meaning we are confident in our analysis, and reject unproven market assumptions. Ray White Now is our monthly external report, written by the economics and performance teams. The report, and the way the Ray White team presents it, is the culmination of utilising our huge data lake. The resource means Ray White agents are experts - informed and armed with information invaluable to customers. We produce our real-time auction data report - Competition Creators - weekly, compiling data from around Australia. Giving insights like clearance rates, number of active bidders, registered bidders, and auction price compared with previous highest offer, our economics team prove the success of auctions versus private treaties, and equip our offices with the evidence to back their sales methods to clients.
RkJQdWJsaXNoZXIy MTI3ODI1