A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price. Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn't eye-catching, it may not make the cut when a busy house hunter is choosing where to spend their time on Saturday morning. Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. No property is perfect, but they all have something you fell in love with. From a large window with spectacular views to a beautiful kitchen or cosy reading nook. A stylist can arrange rooms so that attention is drawn to those best features so that potential buyers see the property in its best light every time. Once styled (including the all important decluttering and de-personalising), the overall effect is that the property looks ready to move into. A staged home hints to a buyer that they could be living in it that afternoon. This subtle psychological cue provides encouragement to interested purchasers to take the next step. As the market adjusts, sellers need to invest more than during the recent boom to create the same competitive environment linked with premium sale prices. THE BENEFITS OF STAGING “Statistically, staged homes sell faster and for a higher price than unstaged homes.”
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