LUXURY PROPERTY IN 2026: SCARCITY, STRATEGY AND STRENGTH As we move through 2026, Australia’s prestige property market remains resilient, competitive and increasingly discerning. The luxury landscape continues to evolve, driven by shifting buyer demographics, lifestyle priorities and sustained wealth creation. Where luxury begins in 2026 Luxury benchmarks sit considerably higher than a decade ago. Nationally, the prestige threshold is now around $2.5 million, representing growth of more than 70 per cent over the past ten years. Sydney continues to lead, with luxury generally starting near $4 million. Brisbane, the Gold Coast and the Sunshine Coast have cemented their status as prestige markets, with entry points above $2 million and rising. The message is clear. Prestige is no longer confined to traditional blue chip suburbs. Wealth is mobile, and lifestyle driven markets are attracting unprecedented demand. The buyer profile has shifted One of the defining themes of the luxury market today is the changing face of the buyer. Prestige purchasers are increasingly self made entrepreneurs, business founders and executives across technology, finance, professional services and digital industries. Many are in their 40s and 50s, but we are also seeing greater participation from younger high net worth buyers who have generated wealth earlier than previous generations. These buyers are decisive, well researched and focused on quality.
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