At the outset, the sales campaign was scheduled over four weekend open homes with the auction date to be on the following fifth Saturday. However, it was clear after the first week on the market there was significant connection to the property from the market and pre-auction offers that came in. Assessing the options available to us, we decided that despite interest at a more than acceptable level, it would be best to bring the auction forward. The auction was held 10 days after the home went to market and the result was sensational - well in excess of expectations. In the short campaign: When sitting with vendors or even at a listing presentation, I stress that when selecting an agent, it is not the agent who offers the highest selling price. It is about the agent’s strategy on how to maximise the selling price. This is a prime example of this. The sale of 42 Douglas Street St Ives defied the market rhetoric about a softer or even downward trending market. RECENT CASE STUDY 65 parties inspected over 3 open homes 13 contract requests 9 registered bidders
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