A great marketing campaign covers off on reach (how far the product is going) and frequency (how often a customer is reminded about that product). This coupled with presentation equates to a comprehensive approach to securing the most customers and creating a competitive environment which we all know equals premium price. Staging a property can be the difference between whether or not a customer swipes left or right. When most vetting is done via online portals, if your property isn’t eye-catching, it may not make the cut of where the busy house hunter chooses to spend their time on Saturday morning. Staging has such a huge impact on buyer behaviour. A well constructed styling package can make an old home look new, make small spaces appear bigger and are essential whenever there is an open-plan living area. Sellers need to invest to create a competitive environment which is linked with a premium sale price. If you would like some advice on how to prepare your property to maximise your sale price, please contact our team on 02 9449 9066 or email uppernorthshore.nsw@raywhite.com Why staging your home could pay off
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