5 We know the value of a good tenancy. Having the right tenant in your property can make a huge difference to your investment. We understand how important your property investment is and we make it our goal to identify what this means for you and we will help you find the right tenant who will make your property their home. Taking your property to market Our key objective is to get as many quality applications as possible and in doing this create the maximum amount of competition for your property. This ensures you receive the best possible return on your investment for that moment in time. We put a strong focus on securing the highest quality tenants for our landlords through the use of proven marketing techniques and rigorous tenant selection procedures. This includes promoting your property through the following marketing channels: Digital advertising Advertising your property online allows us to reach potential tenants on a 24/7 basis. Furthermore, if a current tenant gives notice to vacate we are able to display your property almost immediately, maximising exposure to the market and minimising vacancy periods for our landlords. Your rental advert is promoted through the following sites: • Realestate.com.au • Domain.com.au • Raywhite.com • Raywhite.com (local office website) Through Ray White’s exclusive ‘My Desktop’ system, we can simultaneously load your advert onto a minimum of four different online portal. The advert is viewable online within approximately two hours of being loaded. This gives us a distinct timing advantage. With some of our competitors this process can often take a minimum of 12-24 hours. Rental listing brochure Most offices still use a weekly ‘For Rent’ brochure with great success. This includes photos and information of properties currently available and is displayed prominently in the office for prospective tenants. Tenant databases We ensure the details of any high quality applicants are kept and added to a prospective tenant database so when a new property becomes available a tenant and property can be matched immediately. By having access to a prospective tenant database, we ensure consistently tenanted properties and vacancy periods that are kept to a minimum. Power of the network The size of our national network and our reputation in the marketplace means we receive a large number of walk-in enquiries to our various locations. Prospective tenants can easily speak with a Property Manager in person, who can suggest a suitable rental property. If the Property Manager does not have a fitting match, they can easily contact another Ray White office close by to arrange a suitable placement. For our landlords, this means a greater reach of prospective tenants branching out much further than just one individual office.
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