6 The 4 Week Campaign Where results are made Regardless of the method of sale, the first four weeks on the market are critical. This is when your property is at its freshest, attracting the highest level of buyer attention. Week 1: • Launch online • First open home • Initial enquiry and inspection numbers spike Week 2: • Strong open home attendance • Buyer feedback collected and assessed • Competition begins to build • Adjust strategy if needed Week 3: • Strong buyer engagement • Pre-auction offers considered • Strategy refined based on market response Week 4: Decision Point • Auction, deadline, or negotiations conclude • Buyers are forced to act • Best price and terms are secured • SOLD
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