Laing and Simmons

Once the DA has been approved, the project team is established. This is made up of key people who will ensure that all contingencies are covered in delivering the project to the market. A full project brief plus a sales and marketing plan/budget will be presented for approval. PHASE 2 PRE-MARKET RELEASE MANAGE RELEASE TIMELINE & RESOURCES MEDIA PLANNING & MARKETING BUDGET RECOMMENDATIONS CREATIVE AGENCY PROCUREMENT RENDER CREATIVE DIRECTION & MANAGEMENT TARGET MARKET IDENTIFICATION & MARKETING CAMPAIGN STRATEGY DISPLAY SUITE DESIGN & PRODUCTION MANAGEMENT BRAND IDENTITY & LAUNCH COLLATERAL SALES STRATEGY PLANNING SESSION FOR PROJECT STAKEHOLDERS $