innovation. The union of football prowess and tyre expertise creates a dynamic synergy which extends far beyond the realms of traditional partnerships. GLOBAL IMPACT: MORE THAN JUST A COLLABORATION With over 500 million fans worldwide, AC Milan’s Chief Revenue Officer Casper Stylsvig emphasises the global impact of this collaboration. “This journey signifies our brand’s global impact,” he states, underlining the monumental reach and influence AC Milan commands on a global scale. A JOURNEY INTO THE FUTURE As AC Milan and Kumho Tyres embark on this exciting partnership, the promise of a remarkable journey lies ahead. More than just a sponsorship deal, this collaboration is a testament to the power of shared values, innovation, and the pursuit of excellence. With each kick on the pitch and every revolution of the tyre, AC Milan and Kumho Tyres are set to redefine the boundaries of what is possible, leaving a permanent mark on the worlds of football and tyre technology alike. KUMHO & HOCKEY AUSTRALIA ON THE ROAD TO SUCCESS Kumho Tyres Australia is committed to the support and development of grassroots sport and has again committed to Hockey Australia for 2024. From grassroots to the elite level, hockey is played right around the country with close to 100,000 members participating in community hockey or the Hookin2Hockey program. With the 2024 Olympics to be held in Paris this year, excitement is building with the extended squads already announced. The Kookaburras will be looking to go one better than three years ago when they brought home a silver medal, whilst the Hockeyroos will look to come back from what they admit was a sub-par quarter-final exit in Tokyo. “Families across Australia accumulated thousands of kilometres of driving to and from local hockey matches on weekends, state and national championships every year,” said Hockey Australia CEO David Pryles. “Kumho Tyres is one of the world’s most trusted tyre manufacturers, making this partnership an excellent alignment with supporting hockey families through safety and reliability on the road.” At Kumho Tyres, the commitment is more than just monetary, with funds going back into the development of athletes and supporting them with the necessary equipment and opportunities to compete at the highest level possible. “Kumho is excited to continue our partnership with Hockey Australia,” said David Basha, Kumho Tyres Australia’s Director of Sales & Marketing. “We admire their commitment to grassroots sport across the nation and of course the pride we all feel in the success of the national teams on the world stage. To contribute to this is something we are very proud of.” Both the Kookaburras and Hockeyroos will be in action at the Paris Olympic Games.
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