Kumho Tyre is taking a bold step into the future of motoring with the launch of its Premium Selection Range, a curated collection of high-performance tyres designed to meet the demands of both internal combustion engine (ICE) vehicles and the next generation of electric vehicles (EVs). Long regarded by enthusiasts as one of the most underrated brands on the market, Kumho Tyre continues to prove its worth through relentless innovation, global awards, and performance that often exceeds more expensive European and Japanese competitors. Firsttime Kumho drivers often share the same surprise: “I didn’t realise how good these tyres are.” The new Premium Selection Range brings together Kumho’s most advanced tyres, the Ecsta PS72, Ecsta PS71, and Crugen HP71 each engineered with cuttingedge materials, precision tread designs, and superior performance in mind. Kumho’s investment in innovation is more than just talk. The brand has earned accolades in international tyre tests, design competitions, and OEM supply contracts with some of the world’s leading car manufacturers. “The Premium Selection Range is a statement of what Kumho stands for, world-class engineering, performance you can rely on, and pricing that makes sense,” said David Basha, Director of Sales and Marketing at Kumho Tyre Australia. “When only the best will do, the Kumho Premium Selection is the smart choice for drivers who demand top-tier performance without the premium price tag.”
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