10 | Mid-Western Living | AUTUMN 2026 TWO YEARS. NINE ISSUES. ONE VERY BIG THANK YOU. Nine issues in, this magazine has become something far bigger than I ever imagined. It was born from a deep belief that our communities deserved a magazine that genuinely reflected who we are - the businesses that back themselves, the artisans who craft with care, the not-for-profits who quietly show up every day, and the schools, clubs and organisations woven into the fabric of regional life. For the first eighteen months, Mid-Western Living was created entirely solo - planned, written, designed, coordinated and delivered by one person who simply knew, deep down, the impact a local magazine could have if done properly. Created to Support Our Region From the very beginning, Mid-Western Living was built with one clear purpose: to support our region. That intention has shaped every decision along the way - creating space for local stories to be told properly, community initiatives to be shared with pride, and readers to genuinely connect with what’s happening around them. Collaboration sits at the heart of that vision. By offering different ways to be involved, the magazine remains accessible while staying true to its story-led approach. Support from partners and sponsors has also enabled us to keep involvement costs down and provide free pages for not-for-profits and local schools. Every business, organisation or school featured is given space to be seen with intention, context and pride. This issue marks a milestone I’m incredibly proud of - Mid-Western Living Magazine turns two! The Impact, in Numbers - and in Real Life Over the past two years, we’ve shared hundreds of local stories, supported hundreds of businesses and community organisations, and welcomed hundreds of thousands of readers through our pages and online platforms. We’ve also doubled our print distribution and seen a 100% increase in online magazine views. But the moments that matter most aren’t always found in the stats. They’re in the messages from business owners who tell me a new customer walked through their door after seeing them in the magazine. In the tourists who plan weekends around places they’ve discovered in our pages. In locals trying somewhere new because it felt familiar before they’d even arrived. That’s the magic of storytelling done well, and our purpose having the impact we intended.
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