STRATEGIC DIRECTION OUR VISION TO ACHIEVE OUR PURPOSE OF WE WILL DELIVER WHICH IS ACHIEVED BY FOCUSING ON Strategic Plan PERTH MARKETS AND MARKET CITY– ADEVELOPED, MIXED USE , DESTINATION PRECINCT. Delivering shareholder value as a property owner, manager anddeveloper, primarily serving the fresh produce industry Sound sustainable returns to shareholders and a compelling value proposition to our customers Optimise Current Operations SafeSite Efficient andEffective Site Management Customer ExperienceFocus Implement Strategic Asset ManagementPlan Organisational Capability andSystems Future Sustainable Growth Develop Site Master Plan Actively Develop South-EastTriangle Develop Commercial/Retail Destination Precinct Diversify Tenant Mix/Product Offering (CTAandNon CTA) New Opportunities Expand Complementary Services Identify Metronet RelatedOpportunities National Markets Collaboration Strategies Beyond CurrentSite EnergyEfficiency IMPROVE I T DEVELOP I T IMAGINE I T 10
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