Industry Panel – Defining Freshwater: Walking the Line Between Marketing and Regulation Wednesday 21 August, 11.00am – 11.40am Delve into the industry’s various positions around the term freshwater pools, its definition and marketing. The panel will discuss the messaging around chlorine-free or low and alternative chemical and equipment that is currently in the market. We’ll discuss the regulatory implications of these claims, and the real impact on consumer expectations and environmental sustainability. Don’t miss this opportunity to hear from industry experts and engage in a lively debate on how we can balance marketing strategies with honest, clear communication and regulatory standards. Facilitator Lindsay McGrath CEO, SPASA SPASA CEO, Lindsay McGrath, will guide the attendees across valuable and diverse insights into freshwater sustainability, and the panellists’ best practice and various options around caring for swimming pool and spas. Panellist Darren Milne Director, Naked Pools Darren has a robust background as a business owner over the past 24 years. His career has spanned technology, print, and advertising, where he honed his skills in management and creative strategy. As Director of Naked Pools, he has helped drive the company to the forefront of the industry with innovative and eco-friendly systems like the award-winning NKD-R Freshwater System. Panellist Lee Moore Chief of Sales & Marketing, AIS Water With 15+ years in the pool industry, Lee Moore has established a reputation for excellence in retail, marketing, and customer engagement, with time spent at Poolwerx group, Fluidra, and now AIS Water. Passionate about the industry, Lee is known for his deep understanding of the products he represents and listening to the voice of the customer, which translates to product enhancements, expanded market share, and enhancing brand loyalty. Panellist Jonathan Bristow Senior Watercare Manager, Fluidra Jonathan has nearly two decades’ experience at Fluidra, honing his expertise in the water care and sanitisation space. The practical skills learned from his time as a tradesman laid the foundation for a career dedicated to creating and marketing products that provide safe, healthy, and enjoyable water environments. Whether it’s a backyard pool, a community aquatic centre, or a vacation resort, Jonathan believes that the swimming pool provides a safe and welcoming space for fun and togetherness in a very Aussie way. Panellist Grant Brooks Business Manager APAC, Maytronics Grant has worked with Maytronics Australia for 10+ years. He has a wealth of industry experience in direct retail and pool building operations, having grown up working in his family’s pool business. Grant’s career focus has been swimming pool equipment and Dolphin pool cleaners, and he has a robust professional skill-set that includes Business Development, Business Strategy, and Negotiation. 44 |
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