3D, AI and AR visualisation – driving website conversions Thursday 22 August, 12.00pm – 12.40pm Consumer behaviour has changed. 62% of people are buying or enquiring from mobile devices, and 81% of consumers are performing research prior to deciding with which provider to engage. In addition, phones are now larger, cameras better, and internet stronger. This session will talk through the emergence of 3D visualisation, augmented reality, and AI, as part of the customer buying journey in the pool and spa industry, potential pitfalls to avoid, and how advanced visualisation can lead to higher website and social conversions. Edward Sedgley Founder, Viewa Edward has had 20+ years running technology and marketing companies in Australia and overseas. Currently the CEO of Viewa, Ed has extensive experience in 3D visualisation and augmented reality across multiple verticals. Systemise your business with CRM/ Job Management software Thursday 22 August, 1.00pm – 1.40pm Snorkel Software will help participants understand the current trend of Sales/CRM system implementation, and how Software as a Service (SaaS) more broadly, can benefit their business in a post-COVID environment where efficiency is critical to business survival. Duncan Hogg Founder, Snorkel Softwear Duncan Hogg has business degree from Edith Cowan University, and 25+ years’ experience in the pool and spa industry having started in the family business in the early 1990s. In 2005, Duncan identified a critical need for an integrated Sales and Accounting platform to enhance efficiencies of the multiple retail stores he was managing. Having built a bespoke system to meet his own needs, and realising the benefits of software systems, he co-founded Snorkel Software with Chris Baker in 2017. Duncan understands the needs of the pool and spa Industry business owner and how software can play a part in business visibility and increased efficiencies. 48 |
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