ICONIC Australian style St Ives Fashion Retailers: Australian Owned and Designed A Cornerstone of Australian Women’s Fashion Fella Hamilton has been proudly family-owned and Melbournemade for decades, with each collection embodying a legacy of local craftsmanship and quality. “We’re incredibly proud to create pieces that showcase the best of Australian quality and craftsmanship,” says Managing Director, David Hamilton. Each collection is designed and produced locally, and is backed by the brand’s Ethical Clothing Australia accreditation. “Keeping our manufacturing here in Australia allows us to honour the growers, makers, and communities behind every garment,” adds David. The Hedrena range, which is currently available instores, features the considered use of 100% Australian Merino wool. This not only supports investment dressing that exists beyond the trend cycle, it enables the creation of quality pieces that endure for years to come. Fella Hamilton, Level 1, Shop 18, 9902 6518 As Australian Fashion Week looms on the horizon, brands defying the fast-fashion era are stepping into their confidence and making their mark. We are proud to share that the majority of retailers at the Village are Australian owned and designed, with many even using homegrown fibres and materials across their collections. One brand that stands apart however is Fella Hamilton. Owned, designed and manufactured right here in Australia, their dedication to locally-inspired and created fashion stands out for all the right reasons. More Australian Icons Beyond Fella Hamilton, several other iconic retailers are making significant strides in local production and sustainable innovation. Country Road has brought select production back to home soil, including their reissued 90s Heritage Sweater, which is crafted from 100% Australian cotton and manufactured entirely in Melbourne. Furthermore, their Towards Circularity range pioneers the use of recycled cotton sourced from factory off-cuts. Similarly, Decjuba’s ‘Future’ initiative focuses on ethical partnerships and measurable environmental goals, ensuring their design vision remains grounded in local values. Blue Illusion also continues to champion the industry with a dedicated selection of garments featuring premium Australian Merino wool. 11 -15 MAY 2026 Aus Fashion Week - Aus Fashion Week - Aus Fashion Week - stivesvillage.com.au VILLAGE LIFE 20
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