Women's Culture Jill

W O M E N ' S C U L T U R E 31 Globally, online shopping has been revolutionising the way people shop over the past two decades, and consumer behaviour in Australia is no different. Australian’s are forward- thinkers who are quick and keen to embrace new mediums like Instagram shopping. When it comes to home design and interiors, the online décor market is thriving. Consumers have a multitude of beautiful things at their fingertips, each ready to be instantly fallen in love with and swiftly conveyed to their delighted new owners. However, purchasing furniture is one area where traditional shopping has persisted. Seeking perfect pieces for the home has often meant long days visiting homemaker precincts and wandering through showroom after showroom. The online furniture market conjures images of flatpacks and quick fixes, not considered investment and personalised service. Fables ID is here to turn those perceptions upside down by offering a truly contemporary and seamless online shopping furniture experience. Fables ID founder, Pravesh Datt and his team curate a global showroom, effortlessly connecting international designs with the style conscious consumer. Each uniquely crafted item has been carefully chosen by FABLES ID FACILITATES ONLINE SHOPPING FOR A VERY PERSONAL PRODUCT WITH A CLIENT- CENTRED, DESIGN-FOCUSED APPROACH. When it comes to home design and interiors, the online décor market is thriving. design experts and is exclusive to Fables ID in Australia, bringing a collection of never before seen pieces to one beautiful online store. “We believe our customers should love where they live, so we want to take the hassle out of buying furniture