CCBR Business Review

9 IN A MOVE that will see Gosford CBD become a Music City with the branding Gosford Beats, an initiative of the Gosford Erina Business Chamber, the inaugural meeting of Gosford restaurants was held on 22nd January to inform them of the Chamber’s plans and to get buy-in from the operators. The Chamber’s plans are to develop a live music culture in the Gosford CBD making it a living and exciting city for a new demo- graphic of residents that are moving in as a wave of residential apartments are built. More importantly though is that there is now a critical mass of restaurants and cof- fee shops in the CBD that, as businesses, must be supported and encouraged. In addition to the local residents Gosford has a large daytime commercial, profession- al and retail workforce and attracts visitors seeking medical services. “The idea behind this concept is that all people love and react to music. Music attracts people from all walks of life. Good restaurants always have a musician play- ing and that keeps the patrons there and spending more money,” said Edgar Adams, Director of the Chamber whose idea it has been for some years to bring a new atmos- phere into the City which has been held back for almost 50 years. “It is also a well know fact that the Central Coast is home to many interna- tionally and locally known musicians who we should acknowledge and encourage,” he said. In addition, the Central Coast Conservatorium of Music is a major contrib- utor the Gosford’s cultural life and provides an opportunity for Gosford to be talent incubator. The long term plan is for Gosford to have a continuous music schedule with street music supported by buskers and musicians looking to promote themselves. This includes monthly music festivals that will make the place thrive on weekends with Kibble Park being the central attrac- tion bringing in visitors who will in turn eat at the many restaurants and coffee shops as well as support the local retail businesses. The success of this initiative will be in the promotion of participating venues and par- ticipating musicians. Well known media specialists and experts in social media marketing, Erina bases Oddfish Media, have developed a marketing plan that will guarantee that the Gosford Beats message reaches a wide ranging audience. Oddfish Director and also Director of the Gosford Erina Chamber is Darren Fischer who has put together the marketing plan and developed the Gosford Beats website that will promote the venues and musicians along with Facebook page along with an Electronic Direct Mail marketing campaigns. In addition, Southern Cross Austereo who operate Hit 101.3 Central Coast and 2GGO Triple M Central Coast radio stations, long time sponsors of the Chamber are support- ing the project as part of their sponsorship. We have been able to put together a team that will give this initiative the best opportunity to succeed. There’s no ques- tioning it will take a lot of planning and effort by Jane and the committee to imple- ment however the GEBC board are confi- dent and very bullish on the project. Initial funding for the Gosford Beats initiative has come from Gosford Business Improvement District (GBID) an organisa- tion set up some fifteen years ago to pro- mote the CBD with funding from a Business Development Levy levied on business ratepayers in the CBD by the Gosford City Council. In 2019 Central Coast Council deter- mined that it would take on the responsi- bility for events and community activities for all town centres in the region and ter- minated funding GBID causing it to cease operations and is now in the process of winding up. As a result GBID’s retained funds from business sponsorships over many years Gosford Erina Chamber launches Music in Gosford project N E W S which were earmarked for initiatives and activities for business improvement in the City Centre have been transferred to the Gosford Erina Business Chamber for the express purpose of promoting the Gosford Beats initiative. These funds have been used to employ a Part Time Music Coordinator, Jane Stewart- Kemble, to work on the Gosford Beats project as well as to assist venues engage musicians. The aim being that over the next six to twelve months, with extensive promotion, the venues will have sufficient patronage to support live music themselves. As the project proceeds the Chamber will seek sponsorships to support monthly music festivals. Venues that have shown their support for Gosford Beats are: Alberts Line Gallery and Creative Hub At Baker Street The Good Bits Co The Lyons Den The Bon Pavilion Southend Social Bay Rd Brewery South End Social Pinocchio’s Central Coast Leagues Club Imperial Centre Hotel Gosford The Rhythm Hut (clockwise from left) Gosford Beats Music Coordinator Jane Stewart-Kemble, Chamber Director Edgar Adams, Jared and Clair Lyons from Lyons Den, Rebekah Crichton and Lydia Tate from The Good Bits,Amber O’Brien and Kristen Grizzly from The Rhythm Hut, Sebastian Thuet from The Bon Pavilion, Chef Daniel Abou-Chedid from At Baker Street, Narelle Mackell-Wong from Alberts Line Gallery and Creative Hub, Jennifer Abou-Chedid from At Baker Street, PetrinaWaddell, Director Gosford Erina Business Chamber, Kristen Budd from Southern Cross Austero and Chamber Sponsor, Marie Lentini, Events Team Leader at Central Coast Council and Darren Fischer, Director Gosford Erina Business Chamber and Director Oddfish Media. CENTRAL COAST BUSINESS REVIEW FEBRUARY 2021