14 CCBR BUSINESS BOOK REVIEW Welcome to the new monthly CCBR book review. Each month, Leanne Faulkner from online business bookstore Rereadable will select a book to review so you can decide if it’s a title you need to add to your collection. What is it about? Have you ever caught yourself giving the same advice to different clients several times over? Maybe you have to schedule the same in-person training for staff or customers every month? If so, you need to grab a copy of Kate Toon’s new book, Six Figures While You Sleep. This book teaches you how to transform time-intensive activities into low-effort digital products. Kate Toon is a local entrepreneur (based at Umina) and online marketing guru. Starting her career as a copywriter, Ms Toon is now a successful author, keynote speaker and founder of the popular online Digital Marketing Community. She is a master at transitioning labour intensive work activities to online opportunities for business owners. Six Figures While You Sleep teaches the reader how to develop digital products like eBooks, pdf guides and online courses that may generate ongoing passive income streams whilst streamlining work practices. It covers topics like creating digital downloads, establishing online membership communities and developing sales funnels to attract prospective customers. The most valuable part of the book is the numerous case studies provided throughout to show how the ideas can be applied in a small business. Who should read it? A business owner looking to develop an online, engaged community of customers would benefit from reading this book. Businesses who offer training services would also find this book valuable because it provides ideas about shifting the learning to an online space. I also think it’s a great book to read if you find yourself providing the same information to several different clients throughout the work week. Can you turn that information into an online, paid resource for your clients to access? Is it easy to read? Yes, Ms Toon writes in a conversational style, sprinkled with personal anecdotes, examples and business case studies. My copy of the book is highlighted throughout and very well read. It’s almost 300 pages and could be easily read over a weekend. Highly recommended. Six Figures While You Sleep is available at www.rereadable.com.au Six Figures While You Sleep by Kate Toon spective to the decision-making process. Together with her proven leadership and teamwork skills, she will help ensure our community’s growth and improvement. “We need to deliver the essential infrastructure that our local residents deserve and expect, starting with fixing our roads. With sound decision making, we can reduce the debt and provide for our community,” Ms Stanton said. Mr Wright is a staunch advocate for budget repair and housing reform, noting that Council debt remains too high and is hamstrung by prolonged and unacceptable development approval timelines. “Repairing the debt must be the number one priority of the next Council. We must also look at how we can unlock our region’s housing market and generate additional revenue, so that we can stimulate our local economy to fund the infrastructure, services and facilities we desperately need,” Mr Wright said. Liberal Party promises a back-to-basics approach CONTINUED FROM PAGE 5 CENTRAL COAST BUSINESS REVIEW SEPTEMBER 2024
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