CCBR Business Review

7 Areyoua Central Coast based Hospitality Business? We can help you protect your company. CONTACTUS centralcoast@oraclegroup.com.au Fountain Plaza, Erina NSW 2250 02 4322 7856 Oracle Group (Australia) Pty Ltd ABN 75 131 025 600 AFSL 363610 CONTINUED ON PAGE 17 BUSINESS NEWS 4id Solutions appoints new CEO looks to expand into US through education or marketing by embedding product education or shopping card features into a tap location on a single product or creating an automated checkout process in a physical store. At the same time these systems have the capability to lock down the full lifecycle of a product to trace origins, location and data for regulatory compliance, manufacturing process efficiency or proving up the environmental circular economy. The use cases are as wide as can be imagined embedding tracking and tracing into tags or labels. US expansion 4id Solutions is currently exploring options for a manufacturing facility to be estab4ID SOLUTIONS HAS announced the appointment of Christian Broadhurst as CEO. Mr Broadhurst joins 4id Solutions after a banking career spanning seventeen years, most recently with the Commonwealth Bank as Relationship Executive specialising in corporate finance. In making the announcement Bruce Heenan, 4id Solutions Founder and Manager Director said, “Christian’s expertise in leading specialised transaction teams for financing acquisitions and major strategic changes has consistently driven growth and innovation across various industries and will play a pivotal role in our strategic direction.’ An expert in corporate finance, concentrating on the Technology and Manufacturing sectors, he has worked with both small corporates and listed businesses, leading teams to create unique solutions and providing strategic advice. Tracking and Tracing Technology has seen significant progression with the wider adoption of Artificial Intelligence making the raw data of tracking and tracing physical items more valuable. Arguably the largest uptake is related to waste prevention via inventory management solutions. By embedding paper thin RFID tags and reader systems, businesses can prevent loss of misplaced/disposed/stolen equipment and products to save significant cost and prevent potential environmental impact. The same systems can further enhance the consumer experience beyond cost 4id Solutions Head Office and manufacturing facility at Wyong 4id Solutions CEO Christian Broadhurst lished on the east coast of the US. This has been driven by 4id’s world leading reputation for quality and accuracy, built from over 20 years’ experience and CENTRAL COAST BUSINESS REVIEW SEPTEMBER 2024

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