Raine and Horne

AI first puts properties in front of more buyers In 2018, Raine & Horne launched a powerful new technology, Amplify, a social media platform for reaching active and passive buyers. Built exclusively for Raine & Horne by European automated social media marketing specialists CCT Marketing, Amplify combined the next generation in artificial intelligence (AI) with social media platforms. A powerful, propriety technology, Amplify creates multiple ads for a property, and displays them to precision-targeted audiences via Instagram, Facebook and through Google’s ad network, where they really stand out. By matching a property’s unique selling points with browsing behaviour and demographic information, Amplify finds the people more likely to be interested in a property. By launching first-to-market technologies such as Amplify, Angus told CEO Magazine in March 2021 he aims to treat his well-established company like it’s a start up. “We’re very innovative and have spent millions and millions of dollars, particularly in the past five years, on our property platform for our agents – we call it our agency ecosystem. We were the first to introduce AI and social media marketing technology [Amplify] three years ago, partnering with CCT from Europe.” Innovative digital listing tool wins over vendors In anticipation of the ‘surge in vendors seeking fast sales’ post-lockdown, in 2021, Raine & Horne launched a new and improved digital proposal platform, DigiKitPlus. Angus told Real Estate Business the improved platform would be 66 percent faster than its predecessor, the first-to-market Digikit that was launched in 2017 to mark the super brand’s 135th year of operation. DigiKitPlus, an Australian first, is an interactive digital listing platform exclusive to Raine & Horne. It enables sales agents to create tailored, professional digital marketing documents they can send to potential vendors, investors, and landlords – all with the click of a button. Since inception, DigiKitPlus had generated over 65,000 appraisals. A solution for agents and property managers to win more listings with digital proposals, DigiKitPlus creates personalised and unique sales and property management pre-lists, listing proposals, market updates and agent profiling within minutes. Winning processes equals winning sales Since beginning his tenure at the helm of Raine & Horne in 2006, Angus Raine has been instrumental in integrating innovative technology into Raine & Horne to create efficiencies and to even improve culture. Sales are at the heart of any successful real estate firm, and with that comes the need to take staff on a journey through the process. Amplify peformance statistics 331% better click-through rate 3m 25 sec average reading time 87% cheaper per click 165 million+ profiles exposed to Raine & Horne brand DigiKitPlus creates personalised and unique sales and property management pre-lists, listing proposals, market updates and agent profiling within minutes Top: DigiKitPlus: 66 percent faster than its predecessor. Above: Amplify: The AI-driven social platform revolutionising real estate sales and marketing. 90