Raine and Horne

No Place Like Home OME OWNERSHIP is firmly embedded in the Australian psyche. The nation’s passion for property is evidenced by the fact two out of three households own their home, and many more aspire to. Indeed, Australia has one of the highest rates of home ownership in the world, and in 2022 the nation’s residential property market was collectively worth nearly $10 trillion dollars, far eclipsing the $2.3 trillion value of all stocks listed on the Australian Securities Exchange. Over the course of its 140-year history, Raine & Horne has played an integral role, helping Australians from all walks of life achieve the very personal ambition of owning a home. From two pence classifieds to digital marketing From city penthouses to cozy cottages in the mountains, the concept of a ‘dream home’ differs from one person to the next. Some things are set in stone – a good location and firm foundations. But there is another factor that A passion for property H completes the trifecta of must-haves – the support of a professional, ethical and knowledgeable property agent, and Raine & Horne has been an enduring advocate for all Australians with a deposit and a dream to own their piece of Australia. While local knowledge has been an unwavering aspect of the firm’s success over the past 140 years, the methods used to sell homes have changed dramatically. Today, sales campaigns span everything from radio, print, web and social media through to a mobile app. But it was a very different story in the early days when, in 1883, the firm’s founder - Tom Raine, took advantage of the classified columns of the colony’s only newspaper - The Herald, to advertise listed properties. For the cost of two pence, the firm was able to secure a spot in the densely-packed classifieds, and in the sell-off of the Cooper Estate, Tom placed an advertisement listing a Redfern Terrace for sale. Coincidentally, in 2023 the average price of a house in Redfern, an inner Sydney suburb which has undergone considerable gentrification, was $1.70 million. Yet the same prime features of a property – rear lane access, a quality kitchen and bathroom, and ‘mod cons’, which undoubtedly Previous page main: Raine & Horne Commercial: A timeless flyer showcasing the iconic Clocktower Building, the firm’s HQ from 1990-2018. Previous page inset: Raine & Horne: A historic presence since the beginning in Northbridge, the leafy home of Prime Ministers such as Bob Hawke. Right: Vintage Raine & Horne signboard: An elaborate reflection on post-World War 1 era marketing. Opposite: Powerful Advocates: Raine & Horne’s Tom Raine and Joseph Horne champion the under the hammer sale. The nation’s passion for property is evidenced by the fact two out of three households own their home, and many more aspire to 94